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clothes feelings
clothes feelings
Clothes are more than fabric.
They carry memories, moods, confidence, and presence. A black dress hanging quietly in a closet still feels alive, waiting for its next story.

This OOH campaign for Meshkin-Taj was built around that idea, treating garments not as objects, but as personalities with their own character. The visual language suggests that Meshkin-Taj doesn’t simply wash black clothes, it restores their spirit, depth, and identity.
more black
more black
Black has depth.
It absorbs light, hides detail, and reveals every mistake. A poorly washed black garment immediately loses its character, faded tones, white residue, and dull textures become impossible to ignore.

This OOH campaign for Meshkin-Taj was built around the idea that black clothing deserves more attention and care. The minimalist visual language reflects the sensitivity of black fabrics, showing how proper washing preserves their richness, sharpness, and clean presence without leaving traces behind.
taste of memory
taste of memory
Some brands don’t need long explanations.
They already live somewhere in people’s memory, in childhood afternoons, familiar smells, shared tea tables, and small everyday rituals.
For generations of Iranians, this biscuit has been more than a snack. Its texture, aroma, and taste carry a quiet sense of nostalgia that feels instantly recognizable. The campaign was built around that emotional familiarity, allowing the product itself to become the message. No heavy copywriting, no visual noise, just a simple presence strong enough to speak on its own.
paradigm shift
paradigm shift
This poster for the 60th Annual Congress of the Iranian Dental Association explored the transformation of modern dentistry through a contrast between a traditional tooth silhouette and a geometric digital structure. The minimal visual language was designed to feel clinical, modern, and forward-looking, and later received recognition as an award-winning design in the medical branding category.
light as a cloud
light as a cloud
This outdoor campaign was created for Ana’s chocolate cream cheese and centered around the idea of lightness. To bring that feeling into the real world, mechanical cloud elements were installed behind the billboard and programmed to continuously move from side to side.

The motion transformed a static billboard into a living installation, making the product feel airy, playful, and almost floating in the urban space. The moving clouds helped reinforce the idea that the product was unusually light for a chocolate cream cheese, while also making the installation more eye-catching and memorable for passing drivers.
An OOH billboard campaign for Meshkin-Taj, built on the idea that black clothes have a personality of their own.
By presenting men’s and women’s black garments as upright, living figures, the campaign suggests that Meshkin-Taj doesn’t just clean black
clothes, it restores their character and presence.
Download more…
This OOH campaign for MCI used humor and exaggeration to communicate high download speed and capacity. In Persian, familiar words were replaced with much larger ones that share a similar sound and rhythm, turning ordinary downloads into absurdly oversized ideas.

One billboard says: “Instead of downloading songs, download whales.” Another reads: “Instead of downloading movies, download elephants.” The cut-out elements extending beyond the billboard frame reinforced the idea of massive downloads in a more physical and memorable way.
Download more…
This OOH campaign for MCI used humor and exaggeration to communicate high download speed and capacity. In Persian, familiar words were replaced with much larger ones that share a similar sound and rhythm, turning ordinary downloads into absurdly oversized ideas.

One billboard says: “Instead of downloading songs, download whales.” Another reads: “Instead of downloading movies, download elephants.” The cut-out elements extending beyond the billboard frame reinforced the idea of massive downloads in a more physical and memorable way.
freshness
freshness
This campaign for Hayli Tuna was built around the idea of freshness, presenting the product as if it had just been pulled directly from the sea. The visible hook and fishing line reinforced the feeling of a fresh catch, while the minimal blue palette and suspended can created a simple but memorable visual language across multiple OOH formats.
This campaign for Hayli Tuna was built around the idea of freshness, presenting the product as if it had just been pulled directly from the sea. The visible hook and fishing line reinforced the feeling of a fresh catch, while the minimal blue palette and suspended can created a simple but memorable visual language across multiple OOH formats.
taste of ramadan
taste of ramadan
This campaign for Elite, a food flavoring brand associated with Ramadan cooking, combined a cooking pot lid with the crescent moon, one of the most recognizable symbols of Ramadan in Islamic culture. As the lid opens, the food beneath gradually forms the shape of the moon, connecting cooking with the warmth, gatherings, and shared meals of Ramadan evenings through a simple and symbolic visual language.
This campaign for Elite, a food flavoring brand associated with Ramadan cooking, combined a cooking pot lid with the crescent moon, one of the most recognizable symbols of Ramadan in Islamic culture. As the lid opens, the food beneath gradually forms the shape of the moon, connecting cooking with the warmth, gatherings, and shared meals of Ramadan evenings through a simple and symbolic visual language.
from nature
from nature
This OOH campaign for Kaleh’s goat cheese focused on freshness, simplicity, and natural origin. Oversized cut-out elements extending beyond the billboard frame helped transform the ad into a more physical and memorable installation, while the landscape and serving-inspired composition reinforced the product’s connection to nature and traditional dairy culture.
made by nature
This campaign for Telavang explored the versatility of eggs through a series of simple but symbolic visual forms. Different executions used egg whites, yolks, sandwiches, and breakfast-inspired compositions to communicate freshness, familiarity, and everyday food culture through a playful visual language.

Each form also carried a subtle meaning. The heart-shaped egg represented health and care, while the chicken silhouette emphasized natural origin and authenticity. The frying pan became the central visual frame of the campaign, transforming ordinary ingredients into recognizable icons across multiple OOH installations and cut-out billboards.
made by nature
This campaign for Telavang explored the versatility of eggs through a series of simple but symbolic visual forms. Different executions used egg whites, yolks, sandwiches, and breakfast-inspired compositions to communicate freshness, familiarity, and everyday food culture through a playful visual language.

Each form also carried a subtle meaning. The heart-shaped egg represented health and care, while the chicken silhouette emphasized natural origin and authenticity. The frying pan became the central visual frame of the campaign, transforming ordinary ingredients into recognizable icons across multiple OOH installations and cut-out billboards.