blu box
blu box
Blu Box was a savings-focused campaign built around one of Blu’s in-app features called “Box,” where users could set personal saving goals and gradually put money aside for things they wanted in real life.
The campaign transformed those saving goals into collectible visual objects, from bicycles and game consoles to musical instruments and travel-related items, turning financial planning into something more emotional, playful, and motivating. Users who saved money inside their boxes could also enter prize draws, where the actual goals and objects represented in the campaign became real rewards.
Blu Box was a savings-focused campaign built around one of Blu’s in-app features called “Box,” where users could set personal saving goals and gradually put money aside for things they wanted in real life.
The campaign transformed those saving goals into collectible visual objects, from bicycles and game consoles to musical instruments and travel-related items, turning financial planning into something more emotional, playful, and motivating. Users who saved money inside their boxes could also enter prize draws, where the actual goals and objects represented in the campaign became real rewards.
blu Pantone
blu Pantone
Blu’s color system was never designed as a set of random visual choices. Each color was connected to a specific mood, atmosphere, or reference taken from the real world, from nature and light to emotion, space, material, and everyday experiences.
This project explored how color in a digital banking brand could carry emotional meaning instead of functioning as decoration alone. The visual language was built around translating those real-world feelings into Blu’s identity system, giving the brand a more human, sensory, and lifestyle-driven character across campaigns, cards, and digital touchpoints.
Blu’s color system was never designed as a set of random visual choices. Each color was connected to a specific mood, atmosphere, or reference taken from the real world, from nature and light to emotion, space, material, and everyday experiences.
This project explored how color in a digital banking brand could carry emotional meaning instead of functioning as decoration alone. The visual language was built around translating those real-world feelings into Blu’s identity system, giving the brand a more human, sensory, and lifestyle-driven character across campaigns, cards, and digital touchpoints.
blu and life
blu and life
This campaign explored Blu’s colored card system through the objects and environments people emotionally connect with in everyday life. Instead of presenting the cards as isolated banking products, each color was placed beside personal items, music instruments, travel gear, creative tools, and lifestyle objects that reflected different personalities and ways of living.
The project was created entirely for digital platforms and social media, turning Blu’s card colors into part of a broader visual lifestyle language. The goal was to make the cards feel less like financial tools and more like personal extensions of identity, mood, and everyday experience.
This campaign explored Blu’s colored card system through the objects and environments people emotionally connect with in everyday life. Instead of presenting the cards as isolated banking products, each color was placed beside personal items, music instruments, travel gear, creative tools, and lifestyle objects that reflected different personalities and ways of living.
The project was created entirely for digital platforms and social media, turning Blu’s card colors into part of a broader visual lifestyle language. The goal was to make the cards feel less like financial tools and more like personal extensions of identity, mood, and everyday experience.
digital post
digital post
These digital campaigns were created for brands including Hamrah Aval, Kalleh, Novin Insurance, and Blu, designed for fast-moving social media environments where ideas need to communicate instantly.
The work combined visual storytelling, humor, and minimal compositions to create memorable and shareable brand moments across digital platforms.
These digital campaigns were created for brands including Hamrah Aval, Kalleh, Novin Insurance, and Blu, designed for fast-moving social media environments where ideas need to communicate instantly.
The work combined visual storytelling, humor, and minimal compositions to create memorable and shareable brand moments across digital platforms.
digital post
digital post
These digital campaigns were created for brands including ASUS, Huawei, and Sony, designed for fast-paced social media platforms where visual ideas need to communicate instantly.
The work focused on combining product features with conceptual visual storytelling, using humor, exaggeration, and minimal compositions to create stronger engagement and memorable digital campaigns.
These digital campaigns were created for brands including ASUS, Huawei, and Sony, designed for fast-paced social media platforms where visual ideas need to communicate instantly.
The work focused on combining product features with conceptual visual storytelling, using humor, exaggeration, and minimal compositions to create stronger engagement and memorable digital campaigns.
digital post
digital post
These digital campaigns were created for brands including Irancell, Taj, Doritos, Oila, and Parjak, designed specifically for social media and digital advertising platforms where visual storytelling needs to capture attention immediately.
The work combined conceptual thinking, playful visual metaphors, and bold compositions to turn everyday products and services into more engaging, memorable, and shareable digital experiences.
These digital campaigns were created for brands including Irancell, Taj, Doritos, Oila, and Parjak, designed specifically for social media and digital advertising platforms where visual storytelling needs to capture attention immediately.
The work combined conceptual thinking, playful visual metaphors, and bold compositions to turn everyday products and services into more engaging, memorable, and shareable digital experiences.
