Palmer® - Minimal Portfolio & Agency

Version 2

Version 2

Blu Bank Version 2 was one of the first major product releases after the brand’s early launch phase. Instead of introducing the update through a typical feature announcement, the goal was to create something with more rhythm, energy, and personality, something that felt closer to the culture of the product itself.

The video was built around fast pacing, music synchronization, and sharp visual transitions to introduce key features like Facelift, Roundup, Goal, and Night Mode. Rather than treating the update like a technical release, the project approached it as an experience, turning product communication into something more cinematic, emotional, and memorable for users.

Blu Bank Version 2 was one of the first major product releases after the brand’s early launch phase. Instead of introducing the update through a typical feature announcement, the goal was to create something with more rhythm, energy, and personality, something that felt closer to the culture of the product itself.

The video was built around fast pacing, music synchronization, and sharp visual transitions to introduce key features like Facelift, Roundup, Goal, and Night Mode. Rather than treating the update like a technical release, the project approached it as an experience, turning product communication into something more cinematic, emotional, and memorable for users.

night mode

night mode

Night Mode was designed to make the banking experience feel calmer, softer, and more comfortable during late-night use. Instead of simply inverting colors, the feature became part of Blu Bank’s overall personality, creating a darker visual atmosphere that felt modern, immersive, and easier on the eyes.

Night Mode was designed to make the banking experience feel calmer, softer, and more comfortable during late-night use. Instead of simply inverting colors, the feature became part of Blu Bank’s overall personality, creating a darker visual atmosphere that felt modern, immersive, and easier on the eyes.

face lift

face lift

The facelift was designed to make the app feel cleaner, faster, and more emotionally connected to everyday use. Beyond visual updates, the redesign focused on improving rhythm, clarity, and the overall flow of the experience, creating an interface that felt more modern, lightweight, and intuitive while staying true to Blu Bank’s digital-first personality.

The facelift was designed to make the app feel cleaner, faster, and more emotionally connected to everyday use. Beyond visual updates, the redesign focused on improving rhythm, clarity, and the overall flow of the experience, creating an interface that felt more modern, lightweight, and intuitive while staying true to Blu Bank’s digital-first personality.

shajarian

shajarian

Blu Bank’s collaboration with Homayoun Shajarian became one of the brand’s larger cultural campaigns, extending far beyond traditional sponsorship. The project included a wide range of visual executions across concert branding, promotional videos, billboards, flyers, waiting lounge design, and environmental graphics throughout the event space.

The goal was to create a visual experience that felt emotionally aligned with both the atmosphere of the concert and Blu Bank’s modern digital identity. Rather than functioning as a typical sponsor presence, the brand was integrated into the overall mood and environment of the event, creating a more cohesive and memorable experience for the audience before, during, and after the performance.

Blu Bank’s collaboration with Homayoun Shajarian became one of the brand’s larger cultural campaigns, extending far beyond traditional sponsorship. The project included a wide range of visual executions across concert branding, promotional videos, billboards, flyers, waiting lounge design, and environmental graphics throughout the event space.

The goal was to create a visual experience that felt emotionally aligned with both the atmosphere of the concert and Blu Bank’s modern digital identity. Rather than functioning as a typical sponsor presence, the brand was integrated into the overall mood and environment of the event, creating a more cohesive and memorable experience for the audience before, during, and after the performance.

run

run

Blu Bank’s sponsored running event was designed to connect the brand with movement, energy, and everyday lifestyle culture beyond the digital banking space. The campaign included environmental branding, event visuals, and promotional executions that extended Blu Bank’s identity into a more active and public experience.

Rather than treating the event as a simple sponsorship, the goal was to create a branded atmosphere that felt modern, energetic, and socially engaging for participants and audiences throughout the event.

Blu Bank’s sponsored running event was designed to connect the brand with movement, energy, and everyday lifestyle culture beyond the digital banking space. The campaign included environmental branding, event visuals, and promotional executions that extended Blu Bank’s identity into a more active and public experience.

Rather than treating the event as a simple sponsorship, the goal was to create a branded atmosphere that felt modern, energetic, and socially engaging for participants and audiences throughout the event.

new version

new version

This product update video for Blu Bank introduced new features including online identity verification, smart money transfer, and 24/7 support. Rather than presenting the update through static feature explanations, the video used rhythm, motion, and fast-paced transitions to create a more dynamic and engaging experience around the release.

The goal was to make digital banking features feel simpler, smarter, and more connected to everyday life while keeping the communication modern, energetic, and easy to follow.

This product update video for Blu Bank introduced new features including online identity verification, smart money transfer, and 24/7 support. Rather than presenting the update through static feature explanations, the video used rhythm, motion, and fast-paced transitions to create a more dynamic and engaging experience around the release.

The goal was to make digital banking features feel simpler, smarter, and more connected to everyday life while keeping the communication modern, energetic, and easy to follow.