Palmer® - Minimal Portfolio & Agency

more than a box

more than a box

Packaging is often the first connection people have with a product. These projects were designed to create packaging identities that feel approachable, memorable, and human, from playful everyday products to more premium food packaging.

Rather than following a single visual formula, each design was shaped around the personality of the brand while keeping the experience simple, warm, and easy to recognize on the shelf.

pizza

pizza

This pizza box was designed around the idea that food delivery can still feel personal. Instead of treating the packaging as disposable, the box was approached more like a gift, something shared, carried home, and opened as part of the experience itself.

The ribbon graphic turned the packaging into a visual metaphor for gifting, while the kraft texture and bold red details gave the brand a warmer and more handcrafted personality. The goal was to create a box people would remember before even opening it.

shelf presence

shelf presence

Retail spaces are crowded with products competing for attention, but the strongest brands are often the easiest to recognize at a glance. This in-store campaign for Persil focused on visibility, consistency, and strong shelf presence across displays, shelving, and retail installations.

Rather than relying on loud promotional messaging, the visual system used repetition, clarity, and familiar brand cues to create an immediate and instinctive connection throughout the shopping environment.

Retail spaces are crowded with products competing for attention, but the strongest brands are often the easiest to recognize at a glance. This in-store campaign for Persil focused on visibility, consistency, and strong shelf presence across displays, shelving, and retail installations.

Rather than relying on loud promotional messaging, the visual system used repetition, clarity, and familiar brand cues to create an immediate and instinctive connection throughout the shopping environment.

built for the shelf

These packaging and label systems were developed across multiple product lines for Persil and Taj, including detergents, fabric care products, powders, and liquid cleaning solutions. The challenge went far beyond simple label design, each product needed to balance brand consistency, shelf visibility, technical clarity, and instant recognition across different categories and formats.

Working at a large retail scale required a high level of precision, where even small changes in color, typography, or structure could affect product recognition and shelf performance.

built for the shelf

These packaging and label systems were developed across multiple product lines for Persil and Taj, including detergents, fabric care products, powders, and liquid cleaning solutions. The challenge went far beyond simple label design, each product needed to balance brand consistency, shelf visibility, technical clarity, and instant recognition across different categories and formats.

Working at a large retail scale required a high level of precision, where even small changes in color, typography, or structure could affect product recognition and shelf performance.